Why us / Deck tracking

Who read it. Which slide landed.

Dell shipped the PowerEdge XE9680 deck to 1,247 partners across 14 countries in 6 languages. We can tell the ISG team which 38 opened it twice, which Singapore hyperscaler architect spent 67 seconds on the LLM ingestion slide, which Frankfurt platform lead submitted the H100 sizing worksheet, and which London procurement officer downloaded the PDF at 02:14 local. Quietly, on a per-recipient basis, with no third-party pixels.

Dell Technologies
Dell Technologies · Infrastructure Solutions GroupDeck analytics: who read it, which slide landed

Deck analytics · slidedeckstudio.com/dell/poweredge

Dell ISG, PowerEdge XE9680, last 7 days.

PIN ****

Unique opens

1,247

across 14 countries

Avg time

7m 48s

per session

Peak slide

#9

67s on the LLM ingestion slide

Embed actions

118

23 bookings · 41 forms · 54 video

Time on slide (seconds)

14 slides

1peak: slide 9 · LLM ingestion32

Per-recipient (PIN attribution)

  • Hyperscaler architect, SG

    PIN 4417 · 28/14 slides

    11m 42s

    Active now

  • AI platform lead, DE

    PIN 4418 · 24/14 slides

    8m 04s

    12m ago

  • Procurement, UK

    PIN 4419 · 9/14 slides

    3m 11s

    1h ago

  • Channel partner SE, FR

    PIN 4420 · 22/14 slides

    9m 33s

    Yesterday

Event log

  • Architecture review booked, 14:00 CET

    PIN 4417 · Singapore

    2m ago

  • H100 sizing worksheet submitted

    PIN 4418 · Frankfurt

    14m ago

  • AI feed opened (RAG query: NVLink)

    PIN 4417

    22m ago

  • PDF downloaded by procurement

    PIN 4419 · London

    1h ago

  • Rack walkthrough watched 92%

    PIN 4420 · Paris

    2h ago

First-party only. No third-party ad pixels. GDPR-aware. Retention controlled by Dell ISG.

Weekly digest into #xe9680-deck (Slack) and the ISG marketing inbox.

From the engagementOn the PowerEdge XE9680 launch, this dashboard told the ISG team that the Singapore hyperscaler architect spent 67 seconds on the LLM ingestion slide and booked the architecture review from slide 27. Sales had the meeting on the calendar before procurement opened the PDF.

What gets tracked

Per recipient, per slide, per click.

  • ·Unique opens, attributed per PIN (the XE9680 deck shipped with PIN 4417 for the lead hyperscaler), so ISG knows whether it was the architect or the analyst
  • ·Country, city and device class (no fingerprinting, no third-party cookies)
  • ·Total session time, time-per-slide across all 14 slides, and the drop-off slide
  • ·Order of slides viewed, including jump-backs to the throughput chart and re-reads of the TCO slide
  • ·One-pager opens, AI feed accesses (RAG queries logged), PDF downloads
  • ·Embed interactions: H100 sizing worksheet submitted, architecture review booked, rack walkthrough watched percentage, Zoom briefing joined
  • ·Copy events: which spec lines procurement selected and pasted into their vendor matrix
  • ·Re-share signals: PIN 4417 opened from a new device or geography, useful for spotting deck forwarding inside the hyperscaler

How it gets to the ISG team

A dashboard, a digest, a webhook.

Sign in to the manager dashboard at slidedeckstudio.com/dell/poweredge to see every recipient, every event, live. The same dashboard that controls per-deck PINs and visibility shows the analytics next to it. ISG marketing and the regional channel teams share the same view.

Optional weekly digest into the #xe9680-deck Slack channel and the ISG marketing inbox, summarising the week per region: top recipients by time, peak slide, embed actions, anything unusual. Sales uses it as a Monday-morning follow-up list, ranked by intent.

For the ops team, every event is also available as a webhook into HubSpot (ISG marketing), Salesforce (the channel team), Pipedrive, n8n, Zapier or the Dell data warehouse. The architecture review that got booked on slide 27 lands in the CRM with the deck URL, the slide number, and the recipient PIN attached. By Tuesday, the SE has the deck open in one tab and the booking in the other.

Brief us

What we don't do

No ad pixels. No fingerprinting.

Tracking is first-party only. No Meta pixel, no Google Tag, no LinkedIn Insight, no third-party session-replay vendor reading the slide content. That matters for Dell, where the audience includes hyperscalers, government and regulated industries that will not accept third-party trackers on a vendor pitch deck.

Deck owners control retention (default 12 months, minimum 30 days, configurable per deck) and can wipe per-recipient history on request. The XE9680 deck can be shipped in incognito mode for board packs and government audiences, where only aggregate counts are kept. The talk track and one-pager honour the same setting.