Why us / The team

Built by people, not prompts.

Every Slidedeck Site project has a designer who has worked with major brands, a copywriter who has written for the room, and a frontend engineer who knows how to make motion mean something. Nobody on the team is an LLM.

Dell Technologies
Dell Technologies · Infrastructure Solutions GroupSlide 04: Brand fidelity audit

Audit · Slidedeck Site vs Gamma generation

Scored against Dell ISG brand book v9.2

255075100Inter / Roboto match97 / 55Dell #0076CE96 / 62ISG hierarchy95 / 50Voice & tone93 / 40Motion pacing94 / 45Logo clear-space99 / 55

Slidedeck Site

96/100

Gamma generation

51/100

  • ✓Inter Tight kerning matched at every weight, including tabular figures for spec sheets.
  • ✓Dell #0076CE and ISG warm-grey palette pulled from the live brand portal, not eyedropped.
  • ✓Logo clear-space respected at every scale, generators routinely cropped it.

Source: Dell ISG brand book v9.2 (Sep 2023), audited by 2 senior designers.

From the engagementDell's brand team approved the PowerEdge XE9680 deck on first pass, no kerning notes, no colour notes, no logo treatment notes. The Gamma comparison was generated from the same brief; ISG asked us to flag it as "unauthorised" if it ever shipped.

The argument

Templates and prompts have a ceiling.

Templates speed things up by removing decisions. Removing decisions is the opposite of design. The result is a deck that looks like every other deck made with that template, and increasingly, every audience can spot it.

Prompts speed things up by removing the writer. Removing the writer is the opposite of editorial judgment. The result is bullet soup that nobody is proud of and nobody remembers.

We work the slow way. A designer makes the decisions. A copywriter writes the sentences. An engineer builds the components. The deck looks like yours, sounds like yours, and lands in the room you actually have to walk into.

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